Consumers are divided on whether companies with corporate social responsibility programs are undertaking them because they want to do what's right, or if they're simply trying to elevate brand awareness.

About 45 percent of consumers polled said they believe companies embark on CSR programs as a way to establish themselves as leaders in their communities, but 40 percent said they believe companies do it to bolster their public image and create social value for stakeholders.

Wegmans topped the list this year in terms of earning consumers’ highest social responsibility ranking. Publix Super Markets took second place, and Amazon took third. Tesla Motors was fourth. USAA Bank took fifth.

Other companies consumers rated highly were Lowe’s, UPS, L.L. Bean, Walt Disney Company and Whole Foods Market. Wells Fargo was at the bottom of the list.