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Viewpoint: How to use data to measure the effectiveness of nonprofits
June 18, 2019
By Patrick Callahan and Patrick Callihan Over the past few years, a spotlight has been put on measuring the efficacy of a nonprofit and its mission. This has come about partly because of the ease ...
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Viewpoint: Revolutionizing teen engagement at The Warehouse
April 11, 2018
Sixteen percent of Wilmington teens drop out of high school. Thousands of jobs in and around the city remain unfilled. Clearly that equation does not work, but a passionate group of community leaders who care ...
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Lessons Learned from a New CEO - After more than a decade of managing a marketing communications agency as a partner and chief creative director, making the step up to CEO shouldn’t
The 5 E’s for B2B Content Marketing Success - Content marketing for B2B is different from B2C, and you should approach it with different goals in mind. Whereas B2C marketing can be full of flashy 
Shining a Light on Your Company’s Hidden Cybersecurity Vulnerabilities - For any company doing business in the digital age, cybersecurity should always be a top priority. Hackers, information thieves and other cybercriminal
