Norman's Hallmark Archives

Norman’s Hallmark acquires Delaware stores

Jacob Owens October 25, 2021

Norman’s Hallmark, the nation’s largest independent owner of Gold Crown Hallmark stores, has expanded its brick-and-mortar footprint with a portfolio of eight additional locations in four states. The strategic acquisition […]

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Norman's Hallmark, the nation’s largest independent owner of Gold Crown Hallmark stores, has expanded its brick-and-mortar footprint with a portfolio of eight additional locations in four states. [caption id="attachment_216769" align="alignright" width="225"]

Norman's Hallmark recently acquired stores in Newark and Wilmington. | PHOTO COURTESY OF NORMAN'S HALLMARK[/caption] The strategic acquisition – including Hallmark stores Newark and Wilmington, Del.; and Elkton, Md. – punctuates sustained growth for the Newtown, Pa.-based greeting card and gift specialty retailer, which also recently opened a new store in Phoenixville, Pa. With nearly 70 locations and an e-commerce presence, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., more than 80 years ago. According to Howard Henschel, president and CEO, Norman’s Hallmark locations each have a distinct personality yet a common objective to serve as an engaging, one-stop destination where shoppers can find the perfect cards and gifts for any milestone or occasion. “Every Norman’s Hallmark is a true ‘neighborhood’ store and an integral part of that local community,” Henschel said in a statement. “Employees are the driving force behind our success and are committed to creating an inspirational and seamless shopping environment for guests. At our latest store additions, customers will see the same friendly faces providing the same great service they have come to expect. They will also see some changes as these stores are modernized and expanded with new merchandise.” Norman’s offers a full line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection that includes fashion and fashion accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains supplier partnerships with household-name brands like Vera Bradley, Lenox, Yankee Candle, Life is Good, Willow Tree, Squishmallows, PuraVida, Godiva and many others. “The marketplace is constantly changing, influenced by the way people shop and through evolving competitive dynamics,” Henschel added. “As a family-owned and operated company Norman’s Hallmark has the agility to respond accordingly. As a result, we are poised for additional careful growth in the coming months and years.”

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