GeoSwap, a mobile app developed by University of Delaware students, launches in Wilmington on Thursday with a special event called Wilm Day.

Throughout Trolley Square, North Market Street, and The Riverfront, local businesses will offer discounts and special deals in partnership with the app.

The app provides information about events and destinations happening around the user's location. It was developed through the University of Delaware's Horn Entrepreneurship program.

The founders, Jason Bamford and Jordan Gonzalez, have been out of school for just two months, and they've set up shop at the 1313 Innovation co-working space in downtown Wilmington.

"Our goal is to show the people of Wilmington that there are always things going on, and that GeoSwap is the best place to go to find them," said Jordan Gonzalez, CMO of GeoSwap. "We have specials showing great places where people can go to eat, but on top of that we also have events and landmarks so everyone can always find something interesting to do."

GeoSwap also recently partnered with the Delaware Tourism Board to develop a series of events to attract visitors.

Wilm Day marks the beginning of a month of specials. To access the deals, users must present the in-app deal to the wait staff or cashier. More information is available here: http://geoswap.com/wilm-day/