Speakman, the maker of high-performance shower heads and plumbing products for over 140 years, is celebrating World Water Day (March 22)  by pledging to preserve the world’s most precious resource by helping the U.S. save one billion gallons of water this year.

In order to reach this goal, Speakman is urging consumers, hotels and shower enthusiasts alike across the country to change the way they shower without sacrificing performance. Every year Americans use 1.2 trillion gallons of water on showers alone, and an average of 20 gallons per shower. By making the switch to a low-flow shower head, consumers can reduce water waste by up to 20% per shower and maintain a superior experience, truly making their shower count in the fight against the world water crisis.

Speakman is also enlisting the help of notable partner companies that share the common goal of improving conservation and clean water efforts. This week, Speakman and the Surfrider Foundation launch the “Every Drop Counts” campaign by committing to a skipping a shower to save water.

Later this summer, Speakman and Dogfish Head Brewery will ask consumers to “Have a Cold One” by taking a cold shower to save energy, and Speakman has pledged over 400 Reaction showerheads to the Firefly Music Festival, which takes place in Dover in June.

As part of its water saving initiative, Speakman also will donate $1 to its nonprofit water conservation partners Surfrider and The Nature Conservancy Delaware (up to $100,000) every time the company’s “Make Your Shower Count” videos, part of its digital blitz to encourage water savings, are shared on social media.