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Computer displays a virtual tour of the White Horse Village Steeplechase Dining Room | PHOTO COURTESY OF BLUE BLAZE ASSOCIATES[/caption]
Newark - Blue Blaze Associates
, a women-owned, full-service marketing and design agency, has been honored with a Platinum Hermes Creative Award
and a Gold dotCOMM Award
. These international awards recognize some of the firm’s marketing materials created for White Horse Village
, a senior living community in Newtown Square, Pa.
Blue Blaze’s custom design of a multi-page marketing kit folder with inserts earned the agency a Hermes Platinum Award. The kit folder
captures the personality of the vibrant and active senior community. Bold imagery, custom die-cut folder design, engaging content, and insightful testimonials make this kit folder stand out from the competition.
In the process of completely redesigning the White Horse Village website, Blue Blaze also created a collection of 360° virtual tours. These interactive virtual tours
garnered a prestigious dotCOMM Gold Award. By leveraging the latest in video technology, these tours offer an inviting alternative for exploring the community’s first-class facilities and beautiful residences. Launched in the early days of COVID when in-person tours were not possible, the virtual tours have proven to be a crucial resource for the White Horse Village sales team.
“The beautifully designed kit folder and virtual tours accurately incorporate the essence of our community and have been effective tools for our team,” said Susan Abtouche, VP of Mission Enhancement and Sales in a statement. “With the support of Blue Blaze’s strategic marketing advice and the freshly re-branded materials they created for us, we’ve been able to attract new residents and increase our community census in 2020.”