Club Champion, a national chain of golf club fitting stores, has opened a 3,000-square-foot fitting studio at 521 West Main Street in Christiana.
The store fits, sells and builds custom clubs, using clubheads, shafts and grips from Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and other popular brands
The studio features two indoor hitting bays with TrackMan launch monitors for analyzing performance and a build shop for repairing and assembling golf clubs by hand.
"We are excited to bring the finest club fitting and building to the Wilmington area," said Joe Lee, CEO and president of Club Champion. "Our approach is unbiased, with no promotion of any specific vendors. Our only goal is to find the best combination of components to help customers hit longer, more accurate shots so they can lower their scores and enjoy the game more."
Club Champion markets itself as helping golfers improve their game through better equipment. A Golf Magazine study found that 90 percent of U.S. golfers may play with improperly fit clubs.
"It never ceases to amaze me that golfers buy clubs off the shelf and assume they're right for them," golf instructor David Leadbetter said. "Whether you're a great golfer or a casual one, getting a custom club fitting is one of the quickest ways to improve your game."