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Hotels change their profiles to woo millennials
April 24, 2019
By Kathy Canavan Delaware hotels are hustling to woo millennials – 83 million potential customers between the ages of 22 and 38 – with fresh interior design, technology upgrades and a savvier approach to social ...
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Lodging tax a hot topic in hotel sector
June 7, 2018
By PAM GEORGE Special to Delaware Business Times A lodging tax is very much on the minds of area hotel operators and legislators involved in House Bill 377. Passed by House of Representatives and headed ...
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Hilton reimagines itself for a new generation of guests
April 4, 2017
Inside the Wilmington/Christiana Hilton, the old is giving way to the new. Smooth gray tiles come up against floral carpeting. LED lights replace glass chandeliers. And black accent walls and drop ceilings prevail over rustic ...
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Employee wellness is serious business - Today’s workers spend most of their time sitting behind desks. In the early 1960’s, almost half the jobs in private industry in the U.S. required 
Can You Prove Marketing ROI? - It’s the middle of football season and while I am a lifetime Eagles fan, I’m still a little fuzzy on football metrics. I’ve heard commentators d
What Is a “Unique Value Proposition” and How Does It Help You? - No matter how brilliant your marketing strategy is, it won’t be nearly as effective without a Unique Value Proposition (UVP) on which to anchor itse
