Title: Content Strategist & Founder
Workplace: Hook PR & Marketing
Alma Mater: University of Tennessee
Boards: Local Journalism Initiative, Public Relations Society of America-Delaware, La Esperanza
What is your favorite hobby? “Kayaking is my favorite hobby, and living in coastal Delaware provides the ideal setting to enjoy it in many ways. I can paddle through the bay’s calm waters, navigate the gentle currents of local creeks, or take on the challenge of the open ocean — each experience offers something unique.”
Patricia Rivera began her career in print journalism with the New York Times, The News Journal and the Dallas Morning News. She decided to pivot to marketing and telling stories in multiple languages and across a variety of mediums. Since launching Hook PR & Marketing in 2008, the company has blossomed into a team of 15 members in four different countries. In early 2023, Rivera welcomed two new partners to Hook: chief operating officer Dora Jane Barwick and chief marketing officer Jessica Bell. Past clients of Hook PR & Marketing include Perdue Farms, Beebe Healthcare, Zip Code Wilmington, and many more.
Received the award in 2024 and 2025.
