Title: CEO
Workplace: Carvertise
Alma Mater: University of Delaware
Board: Delaware State Chamber of Commerce, New Castle Chamber of Commerce, DETV Advisory Board
What is your favorite thing about Delaware? “The friendliness and accessibility of the business, political, and arts community.”
Wilmington-based Carvertise is the nation’s largest ride-sharing advertising company, and it all started when its founder Mac Macleod was a University of Delaware student. Carvertise uses cars as rolling advertisements at public events for national brands like DraftKings, Wawa, DoorDash and Netflix. In 2022, revenue grew by 50% through using Lyft and Uber drivers to push brands. In summer 2023, Carvertise opened a new headquarters in Wilmington’s Riverfront to accommodate a growing staff . Driving much of the company’s latest growth are its “swarm” campaigns, where a dozen or more wrapped vehicles drive around a given venue for a major event, ranging from a pharmaceutical conference to the Super Bowl.
