Title: Director
Workplace: Delaware Tourism Office
Alma Maters: University of Delaware, Wilmington University
Boards: Greater Wilmington Convention and Visitors Bureau, Southern Delaware Tourism, Kent County Tourism, DE Turf, Girls That Give
Q&A: What’s something interesting about you that isn’t on your resume? “I was born and raised in Delaware and am (at least) a fifth generation Delawarean.”
The First State’s tourism industry contributed $4 billion in gross domestic product in 2021 and supported 47,760 employees in the state. As the chief marketer for the state, Jessica Welch leads the way in best telling Delaware’s story to the nation. As a lifelong Delawarean who has lived in all three counties, Welch was appointed in 2022, right when Delaware’s visibility continues to fly high thanks to President Joe Biden’s continued trips home and the PGA Tour BMW Championship that brought thousands of people to Wilmington. She is tasked with launching marketing campaigns and year-round efforts to bring sports events to the state, working with local businesses and government to heighten their appeal.
