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WSFS completes rebranding following acquisition


WSFS Financial Corporation has successfully rebranded and converted all Beneficial Bank accounts into WSFS Bank accounts. That gives former Beneficial customers access to 500 ATMs and 90 retail banking offices across Delaware, Philadelphia, southeastern Pennsylvania, and southern New Jersey.

“This integration and rebranding effort caps a year-long process to thoughtfully combine the two longest-standing community banks of the Greater Delaware Valley to create the largest locally headquartered bank with the benefit of over 300 combined years of service to our region,” WSFS President and Chief Executive Officer Rodger Levenson said.

“At more than $12 billion in assets, WSFS Bank now fills a long-standing gap between big banks and smaller community banks in the Greater Delaware Valley,” he added. “This unique market positioning will enable us to continue delivering sustainable high performance for years to come.”

WSFS has continued its previously announced retail banking office optimization plan to consolidate 25 percent of the combined WSFS and Beneficial banking locations. So far, 21 offices have shut down out of a total of 14 Beneficial and 11 WSFS locations set to close.

This marks the eighth acquisition by WSFS since 2010


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