TransPerfect group announces TV ad blitz
DOVER — Citizens for a Pro-Business Delaware, a group campaigning against Chancery Court’s ordered sale of TransPerfect, says it launched a six-figure television ad buy yesterday.
Ads will run nationally on multiple stations, including Bloomberg and Fox Business, and locally in Delaware on CNBC, CNN, MSNBC and FNC through January.
The ad can be found here: http://www.delawareforbusiness.org/seeourad.
“We’re taking to the airwaves because we want to make sure folks understand just what’s at stake for thousands of workers and their families, and what’s at stake for Delaware’s economic competitiveness,” said Chris Coffey, who is managing the campaign for the group. “The more our neighbors learn about the Chancery Court’s unprecedented judicial overreach, the more inclined they are to stand with the thousands of employees, business leaders, and concerned citizens who don’t want to see the Court sell off Delaware’s ability to attract businesses to incorporate within its borders.”
The TV blitz will coincide billboards along Martin Luther King Boulevard in mid-January and with a direct-mail campaign. The group also has a grassroots organizing program focused on the upcoming legislative session.
The Delaware Court of Chancery ordered an appointed custodian to sell TransPerfect following an unresolved dispute between its owners.
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