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SoDel to move HQ outside Rehoboth city limits

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Scott Kammerer

Scott Kammerer, president of SoDel Concepts, confirmed that the resturant company will be relocating from its Rehoboth Avenue office out to Coastal Highway for more room and parking.

REHOBOTH BEACH SoDel Concepts restaurant group will be moving to a new headquarters off Route 1, becoming the latest resort icon to leave downtown Rehoboth and turn to commercial space along the highway.

SoDel Concepts finalized the sale of 20968 Coastal Highway in late December for $750,000, according to county land records. John Lorraine European Hair celebrated 40 years of business before owners John and Lorraine Ridley sold the property. 

SoDel Concepts President Scott Kammerer confirmed the move, noting that it “made sense” for a growing company.

“We are constantly in need of additional space, where our corporate chefs and directors can have their own workspace, as well as areas designed for meetings and collaboration,” Kammerer told the Delaware Business Times. “When the John Lorraine property came up, it seemed like the perfect opportunity for us to build what we need in a location accessible to all our current businesses, their managers and employees.”

Founded in 2004, SoDel Concepts has grown to an empire of 12 restaurants in Delaware’s beach communities as well as event space Baywood Clubhouse in Millsboro. The company has been headquartered out of 220 Rehoboth Ave., just blocks away from Lupo Italian Kitchen, for roughly six years.

At first, SoDel used one office space for up to 10 full-time employees, but in 2019 the company branched out to a second office on the back of 220 Rehoboth Ave. for human resources and other departments. The new office will allow all departments to work in one location, and space for others to come in when needed.

“Some days, we can have up to 20 people in the office at once. This is really about the need for space, as SoDel is looking for a place to have meetings, especially with a place to sit down and have those larger meetings we have with our staff,” SoDel Marketing Director Nelia Dolan added.

Parking was another major reason SoDel started to look outside Rehoboth Beach city limits, as Dolan added it could be stressful to find adequate parking near the office especially in the summertime. 

Since the Tanger Outlets opened its doors in the early 2000s and drew in new customers, businesses have been turning away from downtown Rehoboth and moving to along Route 1. SoDel opened Bluecoast Rehoboth along the highway and Crust and Craft along the highway a few years ago.

Commercial space along the resort’s main artery also has larger floor space, high visibility, easier access and free parking. Last year, three restaurants announced they will also be leaving their downtown properties and moving to Route 1.

SoDel expects to start construction in six months and officially relocate its headquarters in early 2022.

By Katie Tabeling

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