Rebranding effort underway in Delaware’s biggest city
(AP) – Delaware’s largest city has embarked on a new marketing campaign it hopes will revitalize its image.
Mayor Michael Purzycki spoke at a Friday block party also attended by Gov. John Carney that was part of the campaign. He says the aim is to show the city in a more positive light.
The city of around 71,000 people is known as the birthplace of chemical giant DuPont and as a cozy home for large corporations.
It has also struggled with crime rates, though Police Chief Robert Tracy tells the newspaper shootings in the city are on the decline.