Millennial volunteers like competitions and freebies
Millennials living in the Northeast are most likely to volunteer if they receive an incentive or if there is a competition involved.
According to a six-month update to the Case Foundation’s 2014 Millennial Impact Report, 57 percent of millennial managers and 47 percent of millennial employees in the region are more likely to volunteer if they receive a gift, an extra day off or name recognition.
If a competition is in play, 31 percent of millennial employees and 48 percent of millennial managers in the region are more likely to volunteer.
The foundation studied millennial attitudes because their research shows philanthropic programs are more successful if employees’ habits and preferences are taken into consideration.
Thirty percent of millennial employees in the Northeast region reported volunteering at their companies last year, compared with 43 percent who report being asked to volunteer. About 28 percent said they would be more likely to volunteer if their supervisor did, but 53 percent said they would be more likely if their coworkers participate.