Hagley Museum presents a new exhibit “Driving Desire: Automobile Advertising and the American Dream” which examines the psychology behind a truly American symbol.
The exhibit documents the rise of the first car ads from 1912 to the era of “Mad Men” marketing – and invites visitors to question their relationships with their vehicles. It focuses on six traditional advertising themes used to sell cars: luxury, economy, performance, style, patriotism, and safety. It asks the question: Did you buy the car you needed or were you sold the car you wanted?
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Max Moeller curated the exhibit from an extensive donated collection of old automobile ephemera from Z. Taylor Vinson. Hagley will feature the exhibit until October 2016.
