NEWARK – GOLO, a fast-growing national wellness and weight loss company, celebrated the opening of its new corporate headquarters at The Sabre Building near Newark on Wednesday.
Founded in 2009 by CEO Chris Lundin and President Jennifer Brooks, GOLO aimed to upend the traditional “crash” diets that taught users to avoid certain foods by stressing a holistic approach to dieting, exercise and supplements.
The GOLO program focuses on supporting healthy insulin levels, a key hormone that affects the body’s metabolism. The plan is designed to help reduce fat storage while minimizing muscle loss. The plan promotes balanced healthy eating and encourages consistent exercise along with a proprietary supplement containing minerals and plant extracts that aim to help reverse insulin resistance.
“Weight loss is about maintaining good metabolic health,” Brooks said, emphasizing that a good nutritional balance is essential. “That’s why we focus on slow and steady versus cutting this food group or not eating fat or eating high protein, etc.”
While the company slowly grew over its first decade, it saw explosive growth during the COVID pandemic, Brooks said.
“We were becoming more well-known. We had about double the people at home watching TV, which is where we do our major advertising. And then I think people really started to realize that they need to take better care of themselves,” she said.
Today, GOLO has eclipsed 3 million customers nationwide and employs about 100 people, both remote but also largely in person.
After moving around a few different sites in the Newark and Christiana area, GOLO decided to keep its corporate offices in Delaware because it’s been home to Lundin and Brooks for 30 years and they’ve been able to find the right talent here. They signed a long-term lease for about 22,000 square feet with landlord Sabre Associates LLC, led by local attorney Robert Pasquale.
GOLO built the new headquarters with growth in mind, Brooks said. In an era where corporate offices are often being downsized or discarded entirely, GOLO decided to lean into having offices.
“We like having people in our office. We’re a very collaborative team,” Brooks said. “We do a lot of things with all the employees together so that they can get to know each other and know what each department does. We feel that’s really helpful.”
The space features an open concept interior ringed by offices and a separate area for its customer support agents, who take consumer calls and answer their questions. The office also has a Zen room for employees to decompress.
The company has a distribution warehouse in Las Vegas that largely serves its West Coast consumers, and it will soon officially open a new warehouse in Wilmington, which will serve as its East Coast distribution center for supplements but also a new frozen food line.
“That’s going to be a big growth area for us,” Brooks said of the minimally processed, balanced meals. “We also just came out with a new supplement. So, we’re continuing to come out with products that all fit into that healthy lifestyle philosophy.”
In celebrating the opening of its new headquarters, GOLO also made a $10,000 donation to the Food Bank of Delaware, one of several frequent benefactors of its local charity.
