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eCommerce and social media training for Delaware’s small businesses

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Dover, Del. — The Delaware Economic Development Office (DEDO) will host its annual eCommerce two-day training Sept. 29-30 at Delaware Technical Community College’s Terry Campus in Dover. This course is for entrepreneurs, innovators, small business owners and non-profits looking to start or expand a business by selling products and services via the Internet. Participants will learn the importance of adding an eCommerce aspect to their current business models.

“In order to remain competitive in today’s marketplace, Delaware businesses need to stay informed about the latest digital trends,” said Bernice Whaley, director of DEDO. “This training session provides a variety of innovative ways in which business owners can complement their current brick and mortar locations with an exceptional online presence.”

This is the eighth eCommerce-related training that DEDO has conducted since 2009. The previous trainings were filled to capacity, reaffirming that Delaware’s small business community realizes the value and need for this training. Delaware currently has approximately 300 eCommerce certificate holders statewide.

Participants will learn from industry professionals who currently own digital-based businesses and successfully apply eCommerce strategies to sell their products and services online. Topics include:

  • How to Get Started Selling Online
  • Web Design/Development
  • Website Optimization
  • Leveraging the Internet for Growth
  • Social Media Tactics
  • Related Legal Matters
  • Building Your Online Reputation
  • Technology Tools Necessary to Scale Your Business in a Digital Economy
  • Alternative and Traditional Funding Solutions for Small Business Owners
  • Vital Technology Tools for Software Solutions

“According to Business Insider, an astonishing 70% of media, sporting, hobby, goods, electronics and appliances are sold online. That is compared to about 17% just ten years ago.  E-Commerce is capturing a larger share of sales than ever before in almost every industry,” said Ken Anderson, entrepreneurial and small business director at DEDO.

Training is offered to selected participants at no charge, although a priority for selection will be given to participants who commit to two full days of training.  Participant selections will be limited to 60 and will be based upon timely and complete submission of applications and an internal review by DEDO. All successful participants of the two-day course will receive a Certificate of Completion.

To be considered for participation, applications must be received by noon on Friday, Sept. 18. Interested parties can access the application at http://de.gov/57y

For additional information contact: Elaine Tull Elaine.Tull@state.de.us or Ken Anderson Kenneth.R.Anderson@state.de.us

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