Americans will spend an average of $152 per person celebrating Easter this year, according to the National Retail Federation and Prosper Insights & Analytics.
We will collectively spend $18.4 billion, a six percent increase over Easter in 2016. That includes $2.6 billion spent on candy.
Although Easter spending dipped during the housing crisis and again in 2014, it has risen steadily since then.
The survey found 57 percent of consumers will cook a holiday meal and 52 percent will attend church. More than a third will participate in an Easter egg hunt. The majority — 58 percent — will do their Easter shopping at a discount store. About a quarter will shop online and approximately the same number will shop at small local businesses.
Easter spending represents the fourth-largest retail spending period, after the winter holidays, back-to-school and Mother’s Day.
