Dogfish Head and Merrell co-brand ‘SeaQuench’ running shoe
Dogfish Head Craft Brewery is stamping its nationally recognized brand onto a pair of “trail running shoes” by outdoor performance company Merrell.
The Merrell Agility Synthesis X Dogfish trail runner runs for $110 and are available for a limited time in select retail stores and on Merrell.com. The shoe will also be available at the annual Dogfish Dash in Milton on September 29.
The sea-foam-green color scheme of Dogfish Head’s popular SeaQuench Ale inspired the design. The shoes are made of reclaimed scrap rubber, BLOOMÂ® algae foam instead of petroleum, and recycled plastic.
“Partnering with Merrell, leaders in the active lifestyle footwear category, to release this sweet SeaQuench-themed shoe is a great reminder to folks everywhere that you can “˜have your beer and drink it too,” said Sam Calagione, founder of Dogfish Head. “Maintaining an active lifestyle is all about balance ““ go for a trail run or a gym workout, then reward yourself with a cold can of SeaQuench Ale.”
Merrell will also donate $10,000 to The Conservation Alliance, whose mission is to engage businesses to fund & partner with organizations to protect wild places for their habitat and recreation values.
“We’ve enjoyed building upon the shared beliefs of Merrell and Dogfish Head,” says Sue Rechner, president of Merrell. “We’re very proud that our partnership also provides support for The Conservation Alliance and reduces our impact through the use of recycled materials and sustainable processes.”