The Delaware Sports Commission has chosen Phoenix, Arizona-based Huddle Up Group to lead an analysis of the Commission’s sports tourism and marketing efforts. The project will focus on how the commission promotes the state, will include an evaluation of venues in Delaware, and will review events currently being hosted in the area.
Huddle Up Group Founder and CEO Jon Schmieder and Principal Gary Alexander are leading the effort.
The focus of the project is to develop a long-range plan for an expansion of the organization’s sports tourism and marketing efforts, and to identify opportunities for growth. The consulting team will conduct community stakeholder interviews, tour area sports venues, and review the current marketing activities of the organization. A final report on the project will be issued in the fall.
“The Delaware Sports Commission has been working in the sports tourism space for a number of years and has had some measures of success,” said Schmieder. “We hope this effort will provide the game plan for the commission to build a strong and sustainable organization going forward.”
Delaware Sports Commission Executive Director, Chris Giacomucci, lauded the partnership. “We could not be more excited to work with the Huddle Up Group,” Giacomucci said. “Our board agreed a project of this magnitude was necessary given the increasingly competitive landscape in the sports tourism industry, so that we can enhance our efforts to attract more visitors to Delaware, resulting in increased visitor spending and economic benefits for the state.”
