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Blue Blaze, PMG Consulting lease CSC Station office

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Blue Blaze Associates and PMG Consulting hosted an open house celebrating the opening of their new shared office space at CSC Station in downtown Wilmington on May 12. Pictured are the staff from both teams: (front row, from left) Cara Imerato, Mary Fenimore and Jennifer Brestel, all of Blue Blaze Associates; (back row) Cate Cherry, Tara Hurlebause, Wendy Scott and Sandy Taccone of Blue Blaze Associates; Peggy Geisler, Penni E’Nama, Kristy Handley, Emma Braun, and Harriet Starr of PMG Consulting. | PHOTO COURTESY OF BLUE BLAZE

WILMINGTON – PMG Consulting and Blue Blaze Associates, two women-owned small businesses, have leased new shared hybrid office space at CSC Station on the Wilmington Riverfront.

Blue Blaze, a 21-year-old marketing and design agency led by principals Sandy Taccone and Wendy Scott, teamed with PMG, a 15-year-old social impact and organizational consultancy firm led by founder Peggy Geisler, after working together previously.

CSC Station in Wilmington. | DBT PHOTO BY JACOB OWENS

PMG had a small office in CSC Station at 112 S. French St. when an opening for a larger 500-square-foot space on the second floor became available, Taccone told Delaware Business Times. Recognizing that it was probably too large for a single firm, Geisler approached Blue Blaze about sharing the space.

“It just so happened that we were thinking about coworking spaces at the time. So, we came down to take a look and we fell in love with the building. It’s got great energy and Scott [Malfitano] and his team have done a beautiful job renovating it,” Taccone said.

In agreeing to share the Riverfront office space, Blue Blaze and PMG also are seeking to collaborate more after finding success recently working on the Equitable Entrepreneurial Ecosystem (E3), started by the Pete du Pont Freedom Foundation – a PMG client. They signed a memorandum of understanding to refer clients for each other’s expertise when appropriate, Geisler said.

“We oftentimes need marketing firms, and they sometimes need community collaborative firms and strategic thinkers,” Geisler told DBT.

Taccone noted that the collaboration may also allow the combined firms to pursue contracts that are larger in scope than they may be used to.

“I think the pandemic has made all of us get a little bit more creative in the way we create our alliances,” she added.

The two firms are complementary in their services and complimentary of their track records after having worked together.

Blue Blaze has always stood apart with their ability to help brands and organizations with their market analysis and taking them to market,” Geisler said. “We really liked working with them. We synergize well.”

“I just remember after one of the E3 meetings turning to [co-owner] Wendy and saying, ‘We need to figure out other opportunities to work with Peggy, because this works out really well,’” Taccone added.

The new office space comes at a time of growth for both Blue Blaze and PMG

Geisler said her firm has added two consultants so far this year and another is starting next month, pushing their headcount to six with a handful of specialty contractors as well. PMG has a variety of state and regional clients, and recently added its first national client, which will open up new opportunities.

Meanwhile, the eight-employee Blue Blaze has experienced steady growth through the pandemic and is in search of more project managers. Taccone said the flexibility of having brand-new office space downtown is a great attraction piece for new hires, especially as both firms continued to employ hybrid schedules and utilizing the space a few days a week. Previously, Blue Blaze did not have any dedicated office space.

The two firms also share their women-owned and led status, as well as a dedication to social impact work and providing some pro bono services. Those ties that bind made the collaboration even more meaningful they said.

“Women need to find more opportunity to support each other in the business space,” Taccone said. “There’s plenty of work out there for all of us … It’s a very exciting new phase for us.”

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