For Bruce Greene, advertising is a superfluous tactic for a good business. If a company treats its customers with respect and works hard to satisfy its needs, sales will climb.
But then he looks at his granddaughter and sees how she communicates today, and he understands that outlook isn’t necessarily right in 2017. That’s why A.H. Angerstein, Inc. is working hard on its ecommerce approach. And why Greene’s daughter, Kristen Ursomarso, is using every possible promotional avenue to make sure the store is capable of warding off the advances of big box competition to remain profitable.
“We are using every venue we can from a marketing standpoint,” Ursomarso said. “We have done a lot of print and TV/radio advertising. We do billboards, and when Internet advertising stated, we were there. It has all helped us a lot.”
Business Briefing
Location: 315 New Rd, Wilmington, DE 19805
701 Federal St, Milton, DE 19986
Founded: 1924
Industry: Home improvement
Generations: 4
Website: www.angersteins.com
Facebook: A.H. Angerstein’s
Greene remains a guiding light for the business, thanks to his hard work, passion and integrity. He is the major reason the store that once sold coal, feed and tools has become a supplier of hardware, paving stones, building supplies and other equipment for contractors, home improvers and the person who just needs a screwdriver to install a switch plate. The service is top shelf, and the customers keep coming back.
“We had a customer who bought a piece of equipment from us online, and a part was broken,” Ursomarso said. “We sent the replacement to him free of charge, and he said, ‘That’s not fair.’ So, he sent us a box of chocolates.”
Now, that’s something worth advertising.
