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AB&C grows presence in Philadelphia market

Katie Tabeling

Aloysius Butler & Clark (AB&C) has signed a lease for an office on the 25th floor of the 123 S. Broad St. in Center City Philadelphia. | PHOTO COURTESY OF AB&C

WILMINGTON — Aloysius Butler & Clark (AB&C) has signed a two-year lease for a new office in the heart of Philadelphia, which opens more space in a key market while maintaining headquarters in Delaware.

One of the oldest and largest marketing firms in the First State, AB&C will move into a 6,000-square-foot office on the 25th floor of 123 S. Broad St. in Center City Philadelphia by the end of the summer. The firm will continue to maintain offices in downtown Wilmington and Bloomsberg, Pa.

“We are 100% committed to having space in all our communities. With this new space, we will be immersed in the city as well as close to resources like public transportation that are important to our team and our clients,” AB&C President Paul Pomeroy told the Delaware Business Times in an interview. “We’re approaching our 50th year in the industry, and Delaware has been, and will always be, our home.”

AB&C had plans to relocate its Philadelphia office from 1429 Walnut St. to accommodate its growth plans in 2020, but the COVID-19 pandemic caused those to slow down, but not stall out. In 2019, the firm acquired another Wilmington-based marketing firm Caspari McCormick, which expanded its staff and its regional reach.

Pomeroy said that there are no plans to relocate its Wilmington offices even within the city, but that “our eyes are open” to meeting needs to accommodate its growing firm.

“We have a solid growth trajectory we pride ourselves on, and as a part of that, certainly adding more employees is a part of that over the next few years to accommodate that,” he said.

The Center City office adds another 2,000 square feet of floor space, and the lease signed allows the firm options to renew. That fits into AB&C’s strategy about flexibility, as the company will continue with a hybrid work model.

“During that time, we were trying to understand and look at a crystal ball. One of the things that helped was that we surveyed our employees at various times throughout the pandemic to see where their heads were at and what was important about the work space,” he said.

Over the past several years, AB&C has grown at a steady rate of 10% each year. The firm now has 115 employees after it acquired Mangos, a 45-year-old creative agency in Conshohocken, Pa., in April. While terms of that deal were not disclosed, Mangoes is reported to bring in $3 million average annual revenue to the combined firms.

Looking to the future, Pomeroy takes a big-picture view of AB&C’s next step to stay ahead of the curve in the marketing industry.

“We have to really think creatively and aggressively about the ways in which we develop and execute a business model for smart growth that focuses on both employees and clients,” he said. “That is going to involve what we need to do to be at the cutting edge of our industry and also what today’s employee is looking for. It’s something we’re thinking about as much as thinking about opening new accounts.”

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