WILMINGTON —Thousands of Kansas City Chiefs fans have found themselves listening to the Philadelphia Eagles’ fight song at the hands of a Delaware-based marketing firm as Super Bowl 2025 approached.
More than 1,000 miles away from Delaware’s largest city, a digital billboard was lit up with a fire-engine red outside of Arrowhead Stadium, the home of two-time Super Bowl champions, the Kansas City Chiefs.
In big block white letters was a simple message: “816-323-GO KC — call for a pep rally in your pocket.”
That pep rally, however, was not for the Chiefs. It was for the Philadelphia Eagles, the home team of Wilmington marketing firm Aloysius Butler & Clark (AB&C). Those who dialed the number were greeted with a spirited version of the “Fly, Eagles, Fly!” fight song.
Hundreds of people dialed in over the next 24 hours once the message went up in Chief red. In the two days since, it’s received more than 3,500 calls from football fans pumped up for the rematch of the two teams in Super Bowl 2025.
During the big game, calls were still coming in for the pep rally in a pocket – every time the Eagles scored a touchdown, according to AB&C representatives.
AB&C Executive Creative Director Colleen Masters said the project was born out of hometown spirit and a love of the Birds, but also as a way to infuse friendly rivalry for a good cause.
For each call made to 816-323-GO KC, AB&C donates to the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation. Both are the official charities of the Eagles and the Chiefs, respectfully.
“We’re all huge Eagles fans and wanted to come up with something fun and unique that combined our love of the Eagles and our commitment to doing good things in the community,” Masters told the Delaware Business Times in an email. “The key was to flex our fandom while making sure we were making a positive impact, which is why we were sure to include the charitable component.”
The marketing firm had pledged to donate up to $5,000 based on the calls received between Tuesday and Super Bowl Sunday. Masters said it’s blown well past the goal. On Thursday afternoon, the marketing executive said calls were averaging about 1,000 per hour.
As for the response from callers? That depends on what team they’re rooting for.
“Let’s just say the answers range from pure joy to … less than pure joy,” Masters said. “But hopefully even the Kansas City fans can feel a little better knowing their call was for a cause.”
On Super Bowl Sunday, the billboard in Kansas City was replaced with a thank you message – and a similar one appeared outside the Lincoln Financial Field for Eagles fans.
