State tourism office relaunch Delaware On Tap Trail
DOVER – The Delaware Tourism Office has relaunched Delaware On Tap Trail to help support locally-owned craft beverage businesses and allow users to explore breweries, wineries, distilleries, cideries, and meaderies throughout the state.
“Delaware’s more than $4 billion tourism industry is a key part of the state’s economy, and the craft beverage industry is an important element of that,” Delaware Tourism Office Director Jessica Welch said in a statement. “Finding new ways to draw visitors and residents alike into these businesses is at the core of our office’s mission. As the craft beverage industry continues to evolve, we believe the Delaware On Tap Trail should also evolve to create a climate and community that helps craft beverage businesses to thrive.”
Under the new platform, users can “check-in” at various craft beverage sites throughout the state. Each site visit earns the user points on an upgraded points system. Once users accumulate a defined number of points, they can redeem unique Delaware On Tap prizes. Delaware Tourism Office is offering free Delaware On Tap t-shirts to the first 100 participants that check-in at 10 participating trail locations.
“We’re very appreciative of the Delaware Tourism Office’s efforts to assist us and Delaware’s entire craft beverage community with our mission to provide customers with Delaware-made products that are unique and innovative,” Mike Rasmussen, co-owner of Painted Stave Distilling in Smyrna, said. “We frequently see visitors who stop in as participants on the Delaware On Tap Trail, and the new platform will help even more craft beverage lovers find our business and the other businesses on the trail.”
The Delaware On Tap Trail is one of Visit Delaware’s three Trails of Discovery. Each trail gives tourists a unique way to see the state. The other two trails are the Delaware History Trail and the Delaware Discoveries Trail. Delaware Tourism Office plans to relaunch the other two existing trails and new trails in the future under this updated platform, allowing a seamless transition between experiences for both visitors and residents of the state.
Launched initially in 2010 with 12 locations under the Delaware Wine & Ale Trail name, the Delaware On Tap Trail now boasts more than 35 participating businesses. From breweries and wineries to distilleries, cideries, and meaderies, the variety of offerings continues to expand and support the state’s growing craft beverage industry.