The Frozen Farmer to be featured on NASCAR car
The Frozen Farmer will get a high-profile boost at the upcoming DuraMAX Drydene 400 as it is the featured sponsor on a NASCAR race car in partnership with Kroger grocery stores.
Sponsored by the Kroger Racing family of brands, JTG Daugherty Racing’s No. 47 Camaro ZL1, driven by Ricky Stenhouse Jr., in the 2022 NASCAR Cup Series will feature ads for the Bridgeville-based Frozen Farmer brand.
“I love that JTG Daugherty Racing is also a diverse, women-owned-team,” Katey Evans, co-founder of The Frozen Farmer, said in a statement announcing the car. “Two of our daughters started racing when they were 5 years old, so not only is racing a big part of who we are as a family, but teaching our girls about equality and diversity within the sport is a personal passion too. Women can do anything — from owning businesses to racing cars and that’s what I hope to teach them, both on and off the track.”
Stenhouse shares Evans’s sentiment and looks forward to The Frozen Farmer being on his No. 47 Kroger Camaro for the DuraMAX Drydene 400 at Dover Motor Speedway on Sunday, May 1.
The Frozen Farmer formed a partnership with JTG Daugherty Racing because of the racing organization’s NASCAR business model with The Kroger Co. family of brands and its diverse ownership lineup that includes five-time NBA All-Star Brad Daugherty, Gordon Smith, Tad Geschickter, and the only full-time NASCAR Cup Series female owner, Jodi Geschickter.
NASCAR increased its commitment to diversifying audiences and supporting women drivers and woman-owned businesses by first launching the 2004 kickoff of Drive for Diversity. Most recently, NASCAR partnered with Busch Light for the “Accelerate Her” program to provide more funding, track time, media exposure, and training to prospective female NASCAR racers aged 21 or older.
The Frozen Farmer, a woman-owned company, partnered with Kroger, helps fuel NASCAR’s commitment to women.
For more information about The Frozen Farmer, visit www.TheFrozenFarmer.com.