Southern Delaware Tourism receives DMAP designation from Destinations International
Southern Delaware Tourism was awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destinations International in recognition of the organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.
The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Southern Delaware Tourism joins the ranks of over 200 destination organizations who have obtained DMAP recognition.
“The Southern Delaware Tourism team is really thrilled to have earned this certification,” said Southern Delaware Tourism executive director Scott Thomas in a statement. “Navigating this industry-standard certification process required us to examine and benchmark every aspect of our operations. It’s a great way to see both what we’re doing really well as a DMO and areas that may require additional focus. This certification puts us in great company among top notch DMO’s globally, and positions us well going into the 2021 season as we continue working hard for both our tourism and economic development partners and our potential and returning visitors.”
“We are pleased to have Southern Delaware Tourism join our distinguished group of professionals,” said Don Welsh, president and CEO of Destinations International, in a statement to press. “The industry distinction defines quality and performance standards for destination organizations and I look forward to welcoming them to the DMAP community.”
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