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Bounteous acquires FortyFour, expands digital customer experience offerings

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CHICAGO & ATLANTA – Bounteous, a leading digital transformation agency who acquired Wilmington-based Archer Group earlier this year, announced it has acquired FortyFour, a commerce and customer experience agency in Atlanta. FortyFour will bring its expertise in enterprise platforms, digital strategy, branded content, and experience design to Bounteous. The addition of Coca-Cola, Fiserv, and Boehringer Ingelheim complements Bounteous’ roster of blue-chip accounts.

With the addition of FortyFour, Bounteous deepens its global expertise in leveraging Magento to help brands create best-in-class commerce solutions from experience to integration. Bounteous, an Adobe Platinum Solution Partner, adds a Magento Commerce Specialization and more depth to its team of experts who hold over 100 certifications across Adobe Experience Cloud.

Bounteous and FortyFour are differentiated by their expertise and ability to drive customer value across Adobe Experience Cloud and Adobe Experience Platform. Together they hold specializations in Adobe Analytics, Adobe Campaign, Adobe Experience Manager (AEM), AEM Sites: Run & Operate, and Magento Commerce, and have provided successful consultation and implementation of Adobe Experience Platform.

“We’ve been super impressed with FortyFour since our initial introduction in 2018, after we recognized them as a rising star in our industry. Today we are delighted to welcome their entire team into the Bounteous family,” said Keith Schwartz, Bounteous co-founder and CEO in a statement. “I’m very confident that together we will deliver an even more compelling set of solutions to drive accelerated growth for our clients across their digital marketing and commerce initiatives, and continue to provide tremendous career and professional development opportunities for our team members.”

The Bounteous team is now more than 600 strategists, technologists, designers, analysts, content creators, and marketers across offices in Atlanta, Chicago, Denver, Mexico City, Pittsburgh, San Francisco, Toronto, Wilmington, and Berlin. Their combined client list includes 40 of the Fortune 500 and spans five continents.

“We’ve spent the last decade designing and building scalable commerce and compelling content that strengthens enterprises and engages consumers, and we’re excited to be joining Bounteous to continue to challenge the traditional agency model,” said Raghu Kakarala, former Managing Partner of FortyFour, who will join Bounteous as EVP, Commerce in a statement. “Our affinity and matching cultural values make this a win-win for our clients, partners, team members, and communities.”

“Bounteous has created a thriving practice around experience-driven commerce and proven their depth of expertise across Adobe Experience Cloud and Adobe Experience Platform,” said Tony Sanders, Adobe Senior Director, Partner Sales for the Americas added in a statement. “The combined Bounteous and FortyFour teams are innovative and creative, and we look forward to building on this exceptional momentum.”

Bounteous has grown to be one of the largest independent digital agencies in North America. The company was named to the 2020 Adweek Fastest-Growing Agencies in the world list, and continues to expand its portfolio of multinational brands and partners through strategic, co-innovative relationships. Bounteous is backed by private equity firm Mountaingate Capital.

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