Fastest 50: Carvertise
By using high-mileage car drivers to carry a brand’s message, Carvertise empowers marketers to weave their message into the social fabric of the communities that are most important to their brand. With hundreds of campaigns launched across the nation for some of the largest companies in America, Carvertise has created a new and impactful media channel.
What have been the biggest factors that contributed to your company’s growth over the past three years? Getting the right people on the team as been a huge contribution to our success. We have a great partnership with Uber & Lyft drivers to wrap their cars. We have had more consistent marketing and product development.
What have been the biggest obstacles your company has faced over the past three years, and how did you overcome them? Our biggest obstacle has been educating the market on what we do and how we can help.
Looking back, what’s the biggest mistake you made and what would you do differently if you could? Too many to count. Investing too much in technology before we really needed to would be the biggest mistake. I think If I could go back I wouldn’t have spent so much money, time and energy on tech projects.
How do you keep your team inspired and focused on the future? Creating a culture where people are empowered to grow and do their jobs well. Setting the vision that we are trying to change the advertising industry and create income for thousands of people.