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DBT40 Honoree: Randall Law

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Title: CEO/Creative Director/Designer

Randall Law Kool Kolored Kid Generation

Randall Law | DBT PHOTO BY LUIGI CIUFFETELLI

Workplace: Kool Kolored Kid Generation LLC

Age: 39

In 2007, when Randall Law was working for the Los Angeles Film Festival, colleagues had asked him to come up with a band name for shock value. He persistently proposed “Kool Kolored Kid,” envisioning a band composed of individuals from diverse cultural backgrounds. However, his colleagues advised against this idea.

Fast forward over a decade, as Law ventured into the apparel industry and started his own clothing line, he drew inspiration from this concept, resulting in the brand “Kool Kolored Kid Generation” (KKKG). In reappropriating the acronym KKK from its negative history, KKKG aims to inspire and empower people of all colors and those who support positive change through fashion. Today, the brand offers a wide range of clothing for men, women, and children, as well as patches, pins, backpacks, hats, and footwear.

Last year, Law gave back to his hometown Wilmington community by donating 100 pairs of sneakers as part of the “100 Pairs to Give” initiative, benefiting inner-city youth returning to school at Bancroft Elementary School. One of the brand’s notable products, the Global Kid Generation 1 sneaker, is adorned with flags from countries predominantly home to people of color, with the aim of igniting and inspiring the next generation to utilize their talents, skills, and abilities to make a positive impact on their communities. KKKG also formed a partnership with Stepping Stones Federal Credit Union to provide 100 free laptops to Wilmington families in attendance.

With a background in stage, television, and film, Law now channels his creativity into KKKG as its Creative Director and Designer, in addition to serving as a content creator for social media platforms. As a father of two daughters, Law was also an active participant in the 2022 Metropolitan Wilmington Urban League James H. Gilliam Fellowship program, which trains policymakers, advocates, and community organizers.

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