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DBT40

DBT40 Honoree: Alex Yoh

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Age: 30
Sr. Director of Marketing & Communications,
Delaware Blue Coats (
Wilmington)

Introduction: Senior Director of Marketing & Communications Alex Yoh led the rebranding campaign for the Delaware Blue Coats and the strategic move into the all-new 76ers Fieldhouse in Wilmington. He launched the team’s impactful youth literacy program, which has distributed more than 40,000 books to area students in need since 2016.

Why me?  Since joining the Philadelphia 76ers in 2014, I’ve prioritized the notion that “basketball has power.” My job is to come to work and find ways to use this amazing sport to influence positive change in our community. Three years into my current role with the Blue Coats, I am continually amazed at the difference we can make for young people in Delaware. While it’s true that I’ve played a key role in ushering in a new era of affordable, fun, family entertainment in Wilmington, our business success is secondary for me. I take most pride in the small but important role we’ve played for local students who have participated in our reading program, or for the local nonprofit organizations we’ve showcased and supported, and for the community at large that will benefit from the presence of 76ers Fieldhouse for years to come.

Professional accomplishments: 

  • Tasked with leading the team that researched, conceptualized and launched the Delaware Blue Coats rebrand campaign in 2018.
  • Played a key role in developing the state-of-the-art team spaces within 76ers Fieldhouse and the team’s overall relocation to the facility in early 2019.
  • Launched the team’s youth literacy program, which has connected professional basketball players with area elementary school students while distributing 40,000+ books to local children in need.
  • Conceptualized nationally-recognized promotional events – including a SpongeBob SquarePants theme game in 2017 – to benefit local Delaware non-profit organizations.
  • Spearheaded marketing campaigns that produced new franchise-record single game ticket sales marks in each of first three years in role.

Vision: The past year has been one of tremendous growth for the Delaware Blue Coats. The team has an all-new brand that is gaining significant equity in the marketplace, the plan for community impact is moving at full speed, and we’ve more than tripled our development on the business side. Still, it’s hard to pause for even a moment, as I know we have only scratched the surface of our potential. It’s the responsibility of our staff to ensure Wilmington and the region as a whole benefit at a maximum. 76ers Fieldhouse will be a beacon for youth in a currently underserved area of Wilmington, a place to aspire to be a part of. 

Tell us a few things that aren’t on your LinkedIn profile: I have an interest in professional voice. I’m a talented voice impressionist, aspiring voice actor and experienced public address announcer and master of ceremonies. Additionally, I’m fond of instrumental music and can play the piano, saxophone, harmonica, clarinet and ukulele with varying degrees of proficiency.

Favorite work moment in the past year? Opening 76ers Fieldhouse in January 2019. Opportunities to open new venues are rare, and this was extremely important for the 76ers, Blue Coats and City of Wilmington.

Guilty pleasure? I’m a movie guy and a big geek for the “Star Wars” and “Jurassic Park” franchises.

First job?  My first job in the sports business was working the fan-cam for the Reading Fightin Phils.

Family and education: Wife Chrissy and son Jake (age 2). BS, Broadcast Journalism, Emerson College and MS, Leadership Studies – Sports Leadership, Marquette University.

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