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Patricia Rivera

  • Build a culture of brand storytelling

    A wise Hopi once said, “Those who tell the stories rule the world.”  In our technology-driven era, the bare facts about a company do little to help it stand apart […]
  • 8 steps to a persuasive brand messaging map

    It happens! You started your business or organization without carefully documenting all the essential elements of your brand story. You’ve tweaked words here and there over the years. But deep […]
  • 4 Steps to Elevate Your Marketing and Reel in Results 

    Marketing evolved at an unprecedented speed during the pandemic. Technology created a massive digital transformation. Messaging shifted to emphasize authenticity and human connection.  Yet by focusing on what’s most important […]

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