Lisa Detwiler, Author at Delaware Business Times

Lisa Detwiler

BIO

Lisa Detwiler, President joined SSD Technology Partners in 2006 as Chief Marketing Officer, and in 2014 she and her two partners Woodie Bowe and Nick Ewen purchased the company. Detwiler holds an MBA in Marketing and Strategy from Carnegie Mellon University. Lisa successfully led SSD through a difficult economy in 2012, recording the company’s greatest growth record in 31 years. Lisa believes that our foundation for success does not come from fancy business buzzwords or the latest management fads. Success comes from behaviors and commitments to basic guidelines of how we operate as individuals and as a company; do what’s best for the client, practice blameless problem solving, seek to create win/win solutions, check the ego at the door, and communicate to be understood. Lisa serves the community as a Board Chair of both the American Red Cross and the Delaware Better Business Bureau and has been a member of Wilmington Rotary Club for 10 years.

Bizinsights

March 05, 2018
Instant Messaging Brings Rewards and Risks
Convenience and immediacy make instant messaging (IM) a popular collaboration tool. Underlying presence technology allows users to instantly see who
Bizinsights

March 05, 2018
Tips for Avoiding Social Media Risks in Your Business
Most users have at least some sense of the risks posed by social media. Businesses face many of those same risks, as well as other threats that can
Bizinsights

March 05, 2018
Remote Monitoring Boosts Cybersecurity
Ransomware. Malvertising. Phishing. Distributed Denial of Service. All variants of cyberattacks seem to be growing to record levels, putting the pre
Bizinsights

March 05, 2018
Managed Services: More than Keeping the Lights on
Most people recognize the importance of performing routine maintenance on their vehicles. If you change your oil every 3,000 miles, keep your tires
Bizinsights

December 11, 2017
Strong ‘Human Firewall’ Helps Thwart Social Engineering Scams
Historians debate whether P.T. Barnum ever actually claimed that there’s a sucker born every minute. Regardless of the attribution, the message se
Bizinsights

October 25, 2017
Are You Doing Enough to Secure Your Mobile Devices?
How many mobile devices and apps do you use on a regular basis? If you’re like the average worker — quite a few.According to the results of a new
Bizinsights

September 14, 2017
Use Unlicensed Software at Your Own Risk
Is every copy of software installed across your organization properly licensed? Very few can answer this question with any level of certainty.Accord
Bizinsights

September 14, 2017
How to Respond to a Software License Compliance Audit and Prepare for the Next One
In the previous article, we discussed the prevalence of unlicensed software in the workplace. This has not gone unnoticed by the software vendors, esp
Bizinsights

August 24, 2017
How to protect against data breaches and comply with Delaware law
The Better Business Bureau reports that as of June 30 there have already been 2,227 data breaches this year resulting in the theft of more than 6 bi
Bizinsights

July 24, 2017
Must-Have IT Policies for Every Organization
Ransomware attacks have increased more than 11 percent in the past 12 months, according to Kaspersky Labs data. The first half of 2017 has already s

Brand New: The Power of Rebranding by Lisa Detwiler- Brand New: The Power of RebrandingYou’ve heard about it. You’ve seen the results. Maybe you’ve even been part of a rebranding effort. But do you
What Is a “Unique Value Proposition” and How Does It Help You? by Lisa Detwiler- No matter how brilliant your marketing strategy is, it won’t be nearly as effective without a Unique Value Proposition (UVP) on which to anchor itse
How Natural Disasters Can Damage Your Plumbing, and What to Do by Lisa Detwiler- When Mother Nature strikes, there’s not much we can do to stop it. This is why so many contracts include shrewd disclaimer wording like “force maj

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Lisa Detwiler

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