Kate Morgner

Kate Morgner is the Marketing Director at The Alias Group, a company focused on growing businesses through outsourced inside sales and marketing. Alias delivers efficient marketing strategy and execution campaigns to B2B companies seeking to create new opportunities. Kate leads the marketing team in strategic marketing planning, branding, and targeted messaging tailored to client needs. Outside of time spent marketing, her passion is her growing family. Spending time trying to squeeze as much quality time as possible out of every moment, including backyard shenanigans, beach trips, and hiking.

Can You Prove Marketing ROI?

It’s the middle of football season and while I am a lifetime Eagles fan, I’m still a little fuzzy on football metrics. I’ve heard commentators d

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