Joanna Ford

Joanna is an executive leader for AB&C’s PR and social media team, leveraging her extensive experience in strategic communications planning, social engagement and media relations. She’s worked with some of the Delaware Valley’s and the nation’s leading companies, including Dow Chemical, Darden Restaurant Group and Essity (formerly SCA Americas). Her skill and savvy have consistently brought her clients national media attention in high-profile outlets such as the TODAY Show, 20/20, Good Morning America, the New York Times, USA Today, Redbook and Ladies’ Home Journal.

Storytelling: From a Mere Nicety to a PR Necessity

Gone are the days when the “newness” of a news item was ample motivation to get people interested and mobilized to support a cause, buy a product

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