Stephanie plays an integral role in developing social strategies for each of her clients that meet their specific business goals, and pushes them to experiment with the ever-changing world of social media. Before joining AB&C, Stephanie worked at Red Tettemer O’Connell & Partners, spearheading social media for several international brands including William Grant & Sons, Planet Fitness, MorningStar Farms and Speck Products. Stephanie graduated from Penn State University with a bachelor’s degree in journalism and a minor in international business.
Before reading further, please to do me a favor: Dismiss any notion you have that influencer marketing is just the latest buzz term for “celebrity e
Does Your Company Have an Identity Crisis?by Stephanie O'Rourke-A company’s brand is perhaps the strongest customer-facing symbol of its value and mission. A strong brand also achieves two more goals: 1) It portr
How to prevent the agency letdownby Stephanie O'Rourke- So, your business needs a marketing communications agency. Where do you start? Common sense tells you to ask for recommendations, look up agencies t